Question

Topic: Strategy

How Do You Find New Marketing Tools?

Posted by marketing on 4/19/2019 at 12:33 PM ET 125 Points
Specifically,

1. How do learn about new tools you may not already be using (specific sites, word of mouth, etc.)?

2. How do you find tools to address an already identified marketing need (marketing automation, social media monitoring, etc.)?
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RESPONSES

  • Posted by mgoodman on 4/19/2019 at 2:25 PM Accepted
    1. Become part of a local marketing networking organization. Attend meetings and contribute what you can. When others learn from you they are more willing -- even eager -- to reciprocate by sharing what they know.

    2. Become actively engaged in the MarketingProfs community. Read articles, take courses, follow this Know-How Exchange forum. You can pick up a lot just by reading/following what goes on here.

    3. Find and hire a mentor.
  • Posted by matt on 4/19/2019 at 3:15 PM Accepted
    I've found the best way to find marketing tools to be searching 'marketing automation tools 2019'. Or, 'social media marketing tools 2019', etc. As years pass, I simply change the year, and am always up to date on the latest relevant marketing technologies :)
  • Posted by dubois on 4/19/2019 at 7:38 PM Accepted
    Welcome to MarketingProfs.

    If you're looking for new software tools, they all advertise. You can find roundups and reviews on blogs, including here, but you have to do some detective work to figure out whether the author has a vested interest.

    If by "tools" you mean techniques, first how are the fundamentals working for you? IDK what business you're in, but the latest digital fad may be disappointing if you first don't have your basic marketing 5 P's dialed in.
  • Posted by chiron34 on 4/20/2019 at 2:13 AM Accepted
    If you haven't first prepared a formal, written down, marketing plan, then there is no real point in researching new marketing tools or techniques. You need this focus for your search to have a genuine outcome.

    To look for new marketing tools or techniques without a formal marketing plan is really looking for a solution without having a problem.
  • Posted by Peter (henna gaijin) on 4/21/2019 at 7:39 PM Accepted
    MarketingProfs has been quite helpful for finding tools. They pop up as suggestions in answers to questions from time to time.

    Other forms of word of mouth also help, like when I talk to other consultants.

    Or sometimes new clients are using a tool or decide we should sue a tool that I am expected to take on.
  • Posted by telemoxie on 4/22/2019 at 4:17 PM Accepted
    Goodbyes above. Also, I've learned about some interesting tools by watching YouTube videos. If you do a Google search on the problem or need you have, and look at the videos that result, you can learn about some new and hopefully relevant things. Good luck.
  • Posted by Shelley Ryan on 5/9/2019 at 10:06 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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