Question

Topic: Strategy

Use Of Phone Numbers In Advertising

Posted by peter.prestipino on 7/24/2019 at 3:26 PM ET 25 Points
We're considering adding a phone number - often called a vanity number - to our marketing and adveretising campaigns - as an extra/added layer of potential data (the thought being if users aren't going to click, then - if the offer is right - they may just call. Here's the question; in your opinion, is it better to have a phone word (1-800-Mar-Profs) or a repeater number (212-222-2222). What's more memorable in your opinion and which would you be more likely to call if you saw it on a billboard or within a video as a direct response style call to action?
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RESPONSES

  • Posted by Gary Bloomer on 7/24/2019 at 11:00 PM Accepted
    Go with a number. All that 800 Word-Word-Word stuff means having to gaze at the phone while figuring out which numbers to peck at.
  • Posted by chiron34 on 7/24/2019 at 11:48 PM Accepted
    For effective marketing you have to stick with the numbers. The Number-Words phone reference is either not suitable or does not work today on the hundreds of different devices now in use. If a prospective customer has to take time to work out how to call you, they may just pass. From the prospective customer's PoV, where they see a full phone number in real numbers, they can just pick up the phone and dial.
  • Posted by grill2018madonna on 7/25/2019 at 7:24 AM Member
    Using Phone Numbers for advertising is a good method. Advertising helps you to get more and more deal for your website. Phone number is a great tactic to increase your online sales through advertising.
  • Posted by Jay Hamilton-Roth on 7/25/2019 at 8:57 AM Member
    Of the two choices, a repeater. In a video, use a voiceover to double the impact of the phone number onscreen.
  • Posted by mgoodman on 7/25/2019 at 4:15 PM Accepted
    Repeater/numbers gets my vote, for the good reasons in the posts above.
  • Posted by peter.prestipino on 8/1/2019 at 10:30 AM Author
    Thanks everyone - great insights all around! We're opting for a repeater number because of the consumer recall benefits (in video specifically).
  • Posted by Shelley Ryan on 8/27/2019 at 6:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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