Question

Topic: Strategy

How To Sell Wrongly Imported Outdated Lubricants

Posted by shoaib110682 on 10/11/2019 at 6:40 PM ET 250 Points
Hi there. It is my pleasure to post a question here.

So here is the thing, my company was doing industrial engine oil previously. Recently they decided to enter to the automotive engine oil industry. And then primarily they imported bike engine oil.

However, the problem is they imported SL grade engine oil instead SN grade which is the newest standard. SL grade oil is for the engine which is made on or before 2004.

Now the current situation of this problem that tried to sell the SL grade in a signle city and faced no positive output.

Thats why they are trying to sell in other city. However my primary research is saying there is less possibility for the business owners to sell it for us and the consumers are also be less interested to buy it.

In this case, I am trying to find out competitive advantages to sell the product.

I am asking for some more creative advices that could save my comapny's huge loss.


Thanks in advance.


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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/11/2019 at 8:10 PM Member
    Can you focus your selling to owners of older cars (think about auto clubs or auto museums) both in your store(s) and online?
  • Posted by chiron34 on 10/12/2019 at 1:53 AM Member
    What is the exact technical difference between the two categories of oil in terms of viscosity, operating temperature, storage conditions, etc?

    Have you considered the option of obtaining professional, technical advice as to whether the oil your company has purchased can be mixed with the newer oil, or some other category of oil, in proportions that would permit its sale to customers safely, especially those customers that normally use the newer oil? .If you followed this option, you could then market the new oil product as a special, one-off oil blend only available at a premium price to good customers of your company. That way, you could turn the present notional loss into a revenue source.
  • Posted by shoaib110682 on 10/12/2019 at 2:44 AM Author
    Hi Jay Hamilton-Roth,

    Thanks for your reply. Actually I thought that way. But the constraint is that my company imported huge amount of oil from Singapore. Therefore, selling all those units will need significant amount of time.

    Thats why I need some creative ideas.

    Thanks
  • Posted by shoaib110682 on 10/12/2019 at 3:46 AM Author
    Hi chiron34,

    Thanks for your reply. I will consider that. I am also looking for some other ideas.
  • Posted by Jay Hamilton-Roth on 10/12/2019 at 6:07 PM Member
    Since you have a huge amount of the SL, open a distribution center in regions of the world where the cars are older and oil is generally harder to find. Don't try to convince people that SL is better then SN, since the standards are well-stated and using the wrong lubricant may cause engine problems.
  • Posted by chiron34 on 10/12/2019 at 11:39 PM Accepted
    I have given some thought to possible alternative uses for the oil that you could consider. You will need to re-package the oil if you were to offer the oil under new product concepts:

    Promote it as a product to use as an outdoor wood preserver for fences and the like from adverse weather conditions such as strong sunshine & storms.

    Promote it as a product to protect wood & wood products from insect and animal attacks.

    Promote it as a cleaning agent to keep tools clean and rust free.

    Promote it as a product to control mosquito larvae in stagnant water.

    Promote it as a product to soften and clean leather working boots.

    Promote new products for use of the oil; e.g. oil burning candles for light.

    Promote it as a product to prevent invasive ants from accessing sensitive areas; e.g. around garden sheds, bird baths, bird feeders, bee hives and pets’ food bowls.


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