Topic: Social Media

How To Shift From A Local Audience To Worldwide?

Posted by nadadawood1999 on 250 Points
Good day everyone!
I have been recently contacted by an influencer to make educational English content on a new fee-based platform. She has a million followers. Most of her audience is situated in Egypt and in Arab countries where English is not a native language. (I am an Egyptian who writes English novels but English is my native language because I was raised abroad. Still didn't publish anything yet). However, they do understand English. I will create social media accounts and a blog soon (all in English) and I want to accept the job because it will potentially drive traffic to both platforms. However, I have seen that most Egyptians or Arabs who have a local audience NEVER manage to transition to a worldwide audience, even though some speak in English (To be fair, they usually add in Arabic and country-specific references). My target audience (for my books and blog) was initially English native speakers, and from then move on to a worldwide audience, or going worldwide in general. While having an Arab audience is not going to harm me in general, it might not be the good start for my follower base. However, I never saw anyone do what I do. Should I accept the job? I feel like I should, but how could I transition to a worldwide audience? Note that there is a downside. Those who will initially get to know me are beginners in English until the platform is more advanced and is tailored to advanced speakers, who could be able to read my blog and books.

I also need to mention that in the far future I intend to talk and make Youtube videos and conferences about controversial topics (Islam-related) that will definitely upset most of my Arab audience (not because it is racist or wrong or even attacking Islam, but because talking about Islam is challenging when you are not a scholar, and I have new ideas and theories), but these topics won't do anything to most non-Muslims except make them start thinking. Worthy to note that I will be slammed anyway, but it's just that I wouldn't want most of my audience to be Arabs, because these talks are not even aimed at them. Is this a smart move? Should I accept the job?
If you do say yes, accept the job, please tell me how to shift to a worldwide audience when the majority of your audience is specified to a certain region.
Also, are the incoming followers worth it? She has a million subscribers and only a portion of those will be interested in my course on the platform.
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  • Posted by mgoodman on Accepted
    I would separate the initial assignment -- educational content for someone else's fee-based platform -- from your own project to appeal to a broader/worldwide audience. Each has its own target audience, with its own needs, cultural biases, etc.

    Keep them separate, focus on serving each audience with the content that will be most valuable to them, and don't try to merge/meld them into something they are not. It's possible you will get lucky and find some useful overlap, but don't start out with that overlap being a goal.
  • Posted by Gary Bloomer on Member
    Do it. What have you got to lose?
  • Posted by Jay Hamilton-Roth on Accepted
    Michael's right. But before you try go global, try to create some focus tests. Find out if the influencer's message, language, and appearance will appeal to her desired audience. Are there other influencers (that she admires) who have gone from local to global from other areas of the world? How have they adapted?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating! #stayhome #staysafe


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