Topic: Strategy

Online 5th Grade Biology Course Marketing Strategy

Posted by robstuartthompson on 250 Points
I would like to know what would be the most effective way to market a 5th Grade Biology course online? How does one also make this course appealing to the target market?
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  • Posted by mgoodman on Accepted
    Let's start with the obvious questions: Who is your primary target audience? Where? What's in it for them? What unique benefit can they expect?

    What is unique about your course? Why might someone prefer it? How is it different from, and better than, competitive alternatives?
  • Posted by Mike Steffes on Accepted
    What drove you to come up with this? Did you perceive some major weakness in the existing system that you felt you could correct?
  • Posted by Gary Bloomer on Accepted
    Who is the marketing aimed at? Who would be paying for the course?
  • Posted by Jay Hamilton-Roth on Accepted
    For what region would the fifth grade biology curricula be approved for?
  • Posted by Peter (henna gaijin) on Accepted
    First, I am assuming 5th grade as in the American standard, so kids are usually about 10-11 years old. Brings a question - is biology generally taught at this age group? Been a while since I was in grade school, but I seem to remember biology being about a 9th or 10th grade class.

    For this, I see 3 possible directions you could go:

    1) a course used by schools, so you would need to promote to the school districts to get it included in the curriculum. Prior to our current covid-19 situation,this would be a long, political process. But as schools find ways to teach at a distance in this emergency, opportunities may arise.message boards for people who do this an you could possibly work through them.

    2) a course used by home schoolers - people who teach their own kids outside of the school system. Don't know much about this, but I would think there are web sites and message boards for people who do this and you could promote through them.

    3) people who are looking for extra assistance/tutoring on the subject (after school studies). Have less ideas on how you would broach this market.
  • Posted by mgoodman on Moderator
    So it looks like we've responded with at least a dozen questions for you. Can you answer them so we can provide the kind of input you are seeking?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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