Question

Topic: Strategy

Marketing Strategy For An Online Tutoring Site

Posted by baz_ent on 250 Points
I just started an Online streaming platform to offer online tutorials to people writting professional exams .Like Accounting, Banking, etc.
I cant afford to hire a marketing executive now so i need idea on
1) what channels to use to market the service?
2) Content marketing and campaign activities ideas that will drive leads and revenue.

Rgds
Frank Bazuaye
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    Why should someone trust your tutorials?
    Why wouldn't they use one of your better-known competitors?
    Who specifically is likely to want what you're offering? Where are they located?
  • Posted by baz_ent on Author
    Hello Jay,
    I run an online streaming platform.So iam partnering with season Tutors that are chartered .Like chartered accountants. Competitors currently dont offer some added benefit we are offering.
    We are targeting accountants, bankers, Stock brokers based in Nigeria.
  • Posted by Jay Hamilton-Roth on Member
    What specific "added benefit" are you offering?
    Do you offer any guarantees for exam-taking?
    Does your audience regularly take exams or are these exams required to become credentialed?
  • Posted by baz_ent on Author
    Hello Jay
    Our Tutorial classes are streamed live to students.They dont have to travel long distance to attend weekend classes .These are middle class accountants and bankers with busy work schedule .With the live stream they can watch from the comfort of their home .And also they can re watch the video class later.
    Yes we offer guarantee for exam-taking.
    The exam is required to become chartered
  • Posted by Jay Hamilton-Roth on Accepted
    Given what you wrote, start by trying pay-per-click adverts based on the keywords you think your audience are searching for. After a short time, you'll know if this is effective, and can rapidly test alternative keywords, offers, and website landing pages.

    If your audience has online forums where they gather to share knowledge, leads, experience, that's another natural place to position yourself.

    You could also provide refer-a-friend programs, where people who are influencers in a region would be paid referral fees for each paid signup.
  • Posted by mgoodman on Moderator
    Jay's recommendation of pay-per-click advertisements is ideal for your situation. And be sure to test the different variables as pay-per-click is very sensitive to every little variation. You may find it worthwhile to hire someone to manage this for you. It can become a real time-suck if you try to learn and do it yourself.
  • Posted by baz_ent on Author
    Thanks alot Jay and Mgoodman .
    Mgoodman you mean i should hire somebody to manage Pay-per-click campaign?
    What will be the aim of the campaign and how will i monitor achievement ?
    Dont mind my questions .Iam here to learn
  • Posted by mgoodman on Accepted
    Yes, hire someone to manage the PPC campaign.

    The objective: Generate leads and revenue sufficient for the net revenue (i.e., profit) to pay for the PPC campaign (including management). This probably won't happen immediately, but it can happen fairly quickly if you invest heavily up-front (on testing) so you learn what works (and what doesn't) before you spend the entire budget.
  • Posted by baz_ent on Author
    Thanks Mgoodman
    Can you refer some to hire if price is good
  • Posted by mgoodman on Moderator
    I don't have a ready list of PPC managers I can share. If others on this forum do, please feel free to refer or throw your hat in the ring.
  • Posted on Accepted
    baz_entm, the conversation so far has not addressed the question of your competition. Have you completed a detailed analysis of your competition? Have you used this analysis to prepare a comprehensive SWOT analysis? If you haven't conducted an exercise of this nature, then you are always going to be vulnerable to being outsmarted in your marketing and promotion.
  • Posted by Gary Bloomer on Accepted
    Use posts on LinkedIn and Google PPC ads.

    To generate leads, consider offering "how to" reports and whitepapers that give tips, advice, and outlines on ways to improve certain skills. Have those reports then funnel attention into a membership plan or towards a special offer.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

Post a Comment