Question

Topic: Branding

Introductory Message For A Sales Consultant

Posted by sanjeev.pwcbpl on 125 Points
Hi,
I plan to start doing Sales Consulting, Sales Presentation and/or Sales Training as an outsourced Sales trainer who can be hired as per requirement. I would prefer to do this especially for Start Ups. So I am want to write a short Intro that I can send via Whatsapp or on FB groups for the same.

Below is the what I have so far.

I am a sales Consultant with 16+ years of experience in Business Development, Channel Management, International Sales and Solution Marketing in the IT Industry in India, South East Asia and Middle East Markets.

I have helped companies with Hardware, Software and Solution sales as well as government sales on GeM Platform.

I am also a Trainer and a Presenter and in case you are looking to outsource your Sales presentation needs or have a customized traiing for your staff, I can help you in that regards.

I am currently seeking clients who would be in need for my service. Please feel free to contact me at XXXXXXXXXXXXX or email me at XXXXXXXXX.

Please help to make it better. Thanks in advance.
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RESPONSES

  • Posted by Mike Steffes on Accepted
    Someone else may suggest content changes, but first I am suggesting re-ordering the sections. Put your benefits first:

    I am an experienced Sales Consultant who has have helped companies with Hardware, Software, and Solution sales as well as government sales on GeM Platform.

    My 16+ years of experience in Business Development, Channel Management, International Sales and Solution Marketing in the IT Industry in India, South East Asia and Middle East Markets can increase your profitability.

    I am a well-practiced Trainer and Presenter, if you are looking to outsource your sales presentation needs or require customized training for your staff.

    I am currently accepting new clients. Please feel free to contact me at XXXXXXXXXXXXX or email me at XXXXXXXXX.
  • Posted by Jay Hamilton-Roth on Member
    My top questions that your intro letter should answer:
    How much has you helped to improve sales?
    What tangible proof/examples do you have that showed how your training/selling has dramatically improved profitability?
    Do you have white papers showcasing your training successes?

    The answers to these questions will set you apart from your competition in measurable ways.
  • Posted by Gary Bloomer on Member
    While I understand you're presenting yourself as a commodity and resource here, might potential clients want to read examples of the success you've driven for other people?
  • Posted by mgoodman on Moderator
    The write-up is all about you, what you have done, and what you want to do. It would be good if you can re-frame the content to be all about the BENEFIT your target audience can expect when they hire you. How will their lives be better when you are on the case? How will they realize a return on their investment?

    Can you guarantee that the closing rate will increase by at least 25%? Will their salesforce productivity increase by at least five times your fee? Those are the kinds of promises your target audience will understand. Guarantee your work in terms that have substance. What you've done in the past for someone else isn't nearly as interesting as what you will do for your target audience after they hire you.

    (Once you've painted the benefit picture, of course you can/should give a concrete example from your recent experience. Just be sure the BENEFIT stays front and center as you present.)

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