Question

Topic: Branding

Difference Between Brand Equity & Identity

Posted by Anonymous on 1/1/2005 at 1:58 PM ET 125 Points
How Aaker’s concept of brand equity different from Kapferor’s concept of brand identity ?
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RESPONSES

  • Posted by SRyan ;] on 1/2/2005 at 1:40 AM Member
    Samar, you might consider CLOSING this question and saving your points to use on a better, well-thought-out question.

    Have you visited the Important Guidelines page? Please go there and read everything, especially ITEM FIVE.

    In the future, please post your questions in the Student category.

    As Randall says, we don't deliver homework here.
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