Topic: Taglines/Names

Mindwell Hypnosis

Posted by donna on 250 Points
Looking for a catchy tag line. This business is not a stage show. I do hypnotherapy to help people improve their lives. I think that there could be a few options with the word play of mind and well.
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  • Posted by mgoodman on Accepted
    If this is a serious business (i.e., not a "stage show") I'd recommend the tagline NOT be "catchy." Catchy taglines suggest that the business/product doesn't deliver a real benefit. "Catchy" is a diversion from the serious and substantive core benefit.

    My suggestion: Come up with a few words that express the most important benefit a client would receive, and put those in the tagline. Don't fight to explain "Mindwell" or amuse your target audience with "catchy."


    Delivering the Focus and Commitment You Need
  • Posted by Gary Bloomer on Accepted
    I've been urging people to avoid "catchy" tag lines and slogans on this forum since 2009 or so. I stand by that advice now. What are the primary benefits you offer people? Start with those, then refine and tweak accordingly.
  • Posted by Jay Hamilton-Roth on Accepted
    Is the purpose of the tagline to differentiate your services from other hypnotherapists or to educate prospective clients that your approach is better (for what type of needs) than other approaches? What region do you serve?

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