Question

Topic: Branding

Can Multimedia Presentation Tools Build Brands?

Posted by Anonymous on 1/13/2005 at 5:37 AM ET 125 Points
I am working in a multimedia ICT company. We have a great solution that integrates multimedia (grpahic designs) with programming to provide a very powerful tool. I am now trying to package it so that it does not sound technical. I know that it is a great marketing communication tool, but can it be used for brand building?
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RESPONSES

  • Posted by ReadCopy on 1/25/2005 at 5:45 AM Member
    Kind of .... a critical step in branding is to promote the brand, so your tool would fit well there, but its a small step in the process.
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