Question
Topic: Strategy
Emailing A Press Release
I am sending out a press release via email to a number of publications. I have contacted each publication for the e-mail address of who I should send the press release to. My question is, what should I say in the text of my e-mail and subject of my e-mail to increase the likelyhood of them opening my e-mail and publishing it. Can I ask them to notify me when they publish it? Also, should I copy and paste the press release into the body of the e-mail and attach it as a Word document? I'm just not sure of the protocol with all of this? Help would be appreciated. Much thanks!
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