Question

Topic: Branding

New Ideas For Foot Traffic At Car Dealership

Posted by Anonymous on 3/22/2005 at 4:43 PM ET 250 Points
I am marketing director at a local television station. There is a dealership in town that has recently changed ownership and would like to get the word out with a foot traffic promotion in conjunction with our TV station. I am looking for alternatives to a car give away promotion. (Which I already was able to get great ideas for from this site.) I am looking for some way to entice folks to a car lot without the allure of a free car. Any ideas?
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RESPONSES

  • Posted by Carl Crawford on 3/22/2005 at 8:26 PM Member
    How about sending a Birthday Card out to the CAR!!! for previous customers who bought a car last year, i was reading about how a car dealer that did this and it resulted in a lot more car sales from previously satisfied customers.

    Carl Crawford
  • Posted on 3/23/2005 at 11:40 AM Accepted
    LIVE LINK !!!

    Everybody win prizes. Bring a known person at the live link. Drinks and snacks for free.
  • Posted on 3/20/2008 at 6:21 PM Member
    A NASCAR simulator will draw alot of traffic. 75 million fans nationwide are NASCAR fans. Call Trackside Sales @ 704-258-7955 they have a NASCAR simulator that is an actual racecar that can time laps . Who ever has the fastest lap wins the Grand Prize
  • Posted on 9/29/2012 at 5:17 AM Member
    How about offering the lowest price guarantee for that vehicle. If the client can find a similar vehicle with the same mileage, options and condition for less, offer them the difference back between what they paid you in the form of a rebate. Price guarantee is the way to go. Now i have another way of getting 1/3 of those clients back to the dealership in one year or less.
    However, you must have a service center as well in order for this to work.
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