Question

Topic: Strategy

How Do I Drive Huge Volume Of Online Credit Card Application?

Posted by Anonymous on 3/19/2004 at 9:24 PM ET 250 Points
My goal is to acquire 1000 credit cards in 3 months, specifically, Krisflyer (KF) Gold Credit card online. You can view the landing page on www.americanexpress.com.sg/krisflyer. The trouble is previous performance had been only 50 cards/month, 600/yr. I have to do something drastic.
Have tried email marketing, enhance value proposition (it is the best card proposition for frequent flyers, for those who fly on Singapore Airlines), influence the creative to ensure it's single-minded/powerful, affiliate marketing, offline advertising driving to web- any other suggestions would be most welcome.
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RESPONSES

  • Posted by jcmedinave on 3/21/2004 at 7:06 PM Member
    Hello,

    If you want that somebody will accept a new credit card and change it by another, is required: that cost less (monthly fee, rate), offer more limit of credit and have more benefits.

    You will need to develop new and different concepts: For example,

    "This credit card serves you to save money: obtain discounts, points to change for prizes, less cost, delivery of the 1% value purchases".

    "This credit card gives you the opportunity to be a Company associate: You will receive Company stocks and annual yield".

    "This credit card gives you three benefits on One: One credit limit for your online purchases, other for trips and the last for commerce purchases ".

    "This is the most complete card of Internet: access to exclusive places, free training courses online, discounts in yours Internet purchases, free updating of software".

    Goodbye

    Juan Carlos
  • Posted by ReadCopy on 3/22/2004 at 4:32 AM Member
    You seem to understand who your market is,, do you also know what motivates them ?
    What brand values can you entise them through ?
    What media is the correct one etc.

    Crack the answer to these, and it will provide the best start to any campaign.
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