Know-How Exchange : Strategy

In opening a s corp we are finding it difficult to build all the brands simulaneously. I am looking for the strategy and or examples of how to successfully build the parent co without it taking light away from the other subsidiary entities.
I almost wish there was a 123 guide to assist you when you set-up your corporation.
Should you continually mention the other entities in each bit of branding? Even better should you not spend the time on the parent as it will eventually get the exposure as the other entities get larger?
Just thinking out loud looking forward to a reply.
hfm