Question

Topic: Strategy

Marketing Plan

Posted by Anonymous on 3/23/2004 at 4:53 PM ET 40 Points
My company sells Optical Components for the high tech industry. As you all know, this industry had a crash in 2000 and since we have been surviving, however we are launching a new product line that will respond to a different market (High Power Laser Industry) and as the company objectives for the were established at making money with no budget, I was asked to put together my marketing objectives. How should I proceed with such a general strategy as making money.
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RESPONSES

  • Posted on 3/24/2004 at 2:37 AM Accepted
    create your own Target Groups vs products. Analyse the needs and expenditure of each group. Decide your advertising budget for each product category. Decide the Media that you will promote your products above the line and create the strategy for beow the line advertising. Avoid loyalty schemes. Get as much information for your Market audience (share,etc)
    Try to make strategic alliences with other companies that offer Services to Mix your product with them.
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