Question

Topic: Strategy

Now What Do You Recommend?

Posted by Anonymous on 5/9/2005 at 9:07 AM ET 50 Points
Hello,
I emailed you earlier and asked about marketing a nursing home and I was told to identify what made us stand out beyond the others. I have defined it. We are the only facility that is family owned and operated. We have the only secured alzheimers unit. We are smaller which provides more specialized attention. There are 2 other nursing facilities in our town of about 15,000 people. There are actully 30,000 people in town but half are college students. The other facilities seemed to be full all time, we seem to get their overflow. How can we be the best? We have totally remodeled, added a therapuitic pool and we offer out patient therapy. Can you help?
Thank you
Dan
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RESPONSES

  • Posted by Chris Blackman on 5/9/2005 at 12:39 PM Member
    Perhaps families are choosing the other two homes first because of price.

    It's all very well being the best but if the market wants the cheapest you need to attract a different clientèle that will pay for the premium facilities.

    I'm guessing residents don't choose their own facilities, it's likely their families choose for them.

    Have you asked families of residents why they chose your facility?

    Because if the answer is "Because A and B were full"... You clearly have some kind of problem that needs to be uncovered.

    So, go uncover it... And come back and tell us.

    ChrisB
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