Know-How Exchange : Other

I agree above in theory however, in practice it is quite different. Value proposition is not the act of having a product that provides value but the act of demonstrating to a potential or current client or customer how the product or service that you already offer is of value. That said, let me expand, it is the ability to show that your product or service offering, with all else being equal, such as general price point and features, actualy creates a benefit or perceived benefit however quantifiable.

A compelling value proposition can be created by simply demonstrating a benefit or perceived benefit to the client or customer.

hi hewitt

i agree with what barney mentioned. my 2 cents.....

Product Proposition is all the product/service/brand is to offer to the consumers in terms of product attributes and deliveries and host of other factors that differentiates it from competitors.

having said that, a Value Propostion is the factor/s that makes your brand/product/service stand out from the crowd of competitors if all other factors (i.e. price per gm, sku size, ingredients etc.) are same or equal footing among all the players.

ideally to create a compelling value proposition, first find out a latent unfulfilled need of the consumers, ensure that your brand provides the Unique Value Proposition to meet that need, and ensure your brand becomes the most preferred choice (in other words the synonym for the solution). This will, in a nutshell, create a compelling value proposition.

hope this helps.

cheers!!