Question

Topic: Branding

Need Slogan For A B2b Import-export Marketplace.

Posted by Anonymous on 5/31/2005 at 1:28 PM ET 25 Points
Hi!

we are in the process of launching a new b2b import export marketplace which will connect buyers and suppliers around the world. The name of domain is TradeKey.com

We need to finalize the slogan for it. My suggestion is

Tradekey.com "Your Key to access global Trade"
or "Your access to global trade"


Any good suggestions ?
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RESPONSES

  • Posted by wnelson on 5/31/2005 at 2:07 PM Member
    How about:

    Tradekey.com - The key to unlocking your access to global trade
  • Posted by wnelson on 6/1/2005 at 10:51 AM Member
    This is my personal interpretation and I'm sure everyone else is going to forward a competing opinion, but I used "The key" versus "Your key" because I feel "THE" more definitively says it's the ONLY key. Using "your access" instead, to me, implies that the site is solving the user's specific problem - access to global trade. I used unlocking in there to go with key. I stick to: "The key to your access to unlocking your access to global trade." But, this is nuances and anyone can interpret it many different ways.

    More importantly, go with any slogan with which you feel comfortable. It's not that important in the overall scheme of things. More important is your promotions of the site - ensuring Google/Yahoo/MSN hits, etc. This is where you need to focus your energy.
  • Posted by Mushfique Manzoor on 6/4/2005 at 6:06 AM Accepted
    hi jmansoor

    how about these...

    "Your Key to Global Trade"
    "THe Place where global traders meet"
    "Your Rendezvoius with Global Traders"

    hope that helps.

    cheers!!
  • Posted on 5/8/2011 at 8:03 AM Member
    Hi JMansoor,

    Check this: "Global Trade... unlocked"

    Like it?
    All the best!



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