Branding - Looking for branding expert in hopitality industry from Anonymous: MarketingProfs Question 7857

Topic: Branding

Looking For Branding Expert In Hopitality Industry

Posted by Anonymous on 6/7/2005 at 7:21 PM ET 125 Points

Looking for Branding expert/consultant or company that has experience in both Government and Hospitality, for a destination.

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Posted on 6/7/2005 at 9:57 PM Accepted

Let me suggest that you focus more on getting the right branding expert -- someone who really knows the subject -- than on specific industry experience.

Branding a destination is more like branding toothpaste (or whatever) than anything specific to the industry. Just because a person has been involved in branding Switzerland, for example, may be less qualified to brand Indonesia than a person who has been integrally involved in branding consumer packaged goods, professional practices, service businesses, and industrial products ... even if the latter has never been involved in branding a destination.

I think you get the idea. Look for someone who really gets BRANDING. The principles are the same whether its a product, a service, or a destination.
Posted by Mushfique Manzoor on 6/8/2005 at 2:11 AM Accepted

like micheal, said its better that you tell us more about your problem, where you need help in hospitality industry.

good luck!!
Posted on 6/13/2005 at 1:03 PM Member

Let me suggest, after the fact, that you post your project on the "Hire an Expert" board. Simply click on "Post a Project" in the column at the right of this page.

There are dozens of experts there, and I'm sure there will be a few who would be interested in bidding on your project. Fees generally reflect experience and quality of the deliverable -- very high value, priced competitively.