Question

Topic: Strategy

How Do I Get Large Companies To Buy My Street Maga

Posted by Anonymous on 6/9/2005 at 4:39 AM ET 250 Points
I market a magazine which is sold on the streets by homeless and unemployed people. We operate as a social enterprise which means that we use business principles to achieve social goals. We recruit and train people to sell the magazine who but it for $2.00 and sell it for $4.00 thereby giving them $2.00 for every magazine they sell. We are a non profit organsiation and our sole goal is to help our vendors to get back on their feet.

I want to get into large organisations to sell the magazine but I do not know how. I also just need promotional idaes to lift the profile of the magazine.
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RESPONSES

  • Posted by Mushfique Manzoor on 6/18/2005 at 9:06 AM Accepted
    hi petrie

    you are doing a great job, i congratulate you !!

    my 2 cents on your problem are....

    Find out organizations that are engaged activites to become a Good Corporate Citizen. also many companies regularly sends brochures and other communication materials to their clients, i.e. Banks send Account Statements, Phone Companies send bills to clients. Tap into these companies to buy your magazine in bulk and send those to their clients free-of-cost. This will act as a way of meeting thier Corporate Social Responsibility. Companies in Alcohol and Tobacco industry are more inclined to undertake such CSR activities.

    Another option can be, to organize various events, like Job Fair and ask the companies to represent in stalls. Rather than donation for organizing the fair, you can ask the companies to buy magazines instead.

    btw, you can check this link on an article on Marketing of Non-Profit business/ventures.

    https://www.marketingprofs.com/5/fogel3.asp

    hope this helps.

    cheers!!
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