Question

Topic: Strategy

Need Tips On Mailer And Follow Up

Posted by Anonymous on 125 Points
I am the bizdev guy for a Design and Engineering firm. We are eagerly awaiting delivery of a new brochure targeted at our medical device clientele. It has taken much longer to get in our hands than was expected (largely due to internal causes).

I need to create a highly targeted list of companies/contacts we should send it to. I am capable of amassing the company list myself using the web. The right contacts are the hard part. I, too could create the list through cold calling given enough time. But I have been waiting so long for the brochure, I can't afford to spend the time needed to "handbuild" the list.

Question: How can I rent/buy a list/database/directory that will allow me to follow up with the contacts by phone after I mail it? Typical DM list rentals must use third party mailers. Is there some sort of hybrid approach I am not aware of?
I need to reach the Design/Engineering/R&D staff of medical device and laboratory equipment manufacturers in the NE US.

I am currently perusing all the lists/resources I can online, and I'm going a little nuts reading all the clauses in the user agreements. Any knowledge you can share would be appreciated.
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RESPONSES

  • Posted by michael on Member
    Ever thought about paying a company to hand build it for you? Then it's yours to keep and do with what you want.

    We've done this for clients and they're very happy....yes they have to keep it updated, but that's the easy part.

    Michael
  • Posted by Chris Blackman on Member
    Are you a member at LinkedIn? You might find you can forge direct contacts with some of the key people you are trying to reach for free. Send me an offline e-mail via my profile and I'll give you the signup links so you can access people via my existing network.
  • Posted by Chris Blackman on Member
    Another idea: Give the list of target companies to a very good telemarketer - I can recommend Telemoxie - and let them build the details up that you need by cold calling.

    That way, you'll get a list that is accurate, up to date and which you will own. And it won't cost you much more than a one-off rental with dubious quality and pedigree.

    Hope this helps...

    ChrisB

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