Know-How Exchange : Strategy

Welcome to KHE!

It's a very general question.All depends on a couple of factors:
-what's your offering
-what industry you are in
-what kind of consistent brand experience you want to convey to your customers
Generally speaking your showroom colors and decor as a whole has to form part of the aura consistent with the kind of experience you want to offer to your customers.It forms, along with the way your salespeople are dressed and behave,easy access to your products for customers, number of parking places, cleanliness of restrooms, working hours etc the overall impressions your customers or guests get when they walk in.If you add to it the corresponding music and the scent then you got the overall look and feel of your place.So you have to take all of above factors into consideration when planning or better said landscaping your showroom experience for the customers.

Hope it helps.

Rgds

Adam

Oh, one more thing.Do not ignore your customer target group, their demographics,sex etc.

Rgds

Adam

Here are a few references which may help you:

https://www.infoplease.com/spot/colors1.html
https://psychology.about.com/library/weekly/aa031501a.htm
https://www.pantone.com/products/products.asp?idArticle=112&idArea=16

If these don't give you the background info you need, try searching on terms such as Psychology+color+buying and you should come up with something suitable.

There's a load of material out there!

Good luck...

ChrisB