Know-How Exchange : Strategy

Sure Thanks...
Here are some roughs of my audio logos I am working on and Copy heading etc.. they may best give you an idee...let me know if you need more clarification..my site is under construction...take a peek at it at www.1800medjobs.com note the content is all filler...I am working on the flash and other functional areas...feel free to comment on the audio logo as well..

Audio logo drafts and more...
We help healthcare providers to more affordably and effectively recruit "high value-passive medical professionals" by emulating the best practices of third party search firms using our turn-key integrated direct marketing solution.

Or another more general way of saying it:
"We help healthcare employers recruit Passive Healthcare Professionals that tend to have more experience and offer "higher value" to their employers."

Script to Healthcare HR Generalists and Managers:

"You know how for some positions job boards and classifieds only seem to generate either inexperienced or sub par candidates?
"We help healthcare employers who are struggling to recruit more qualified and experienced medical professionals." By.........

It sounds like you are saying you are good at recruiting well qualified medical job candidates who are currently employed, not actively looking for work. Sounds like a good business to me...

... but if you don't mind me asking - if I'm responsible for staffing at a hospital, why should I believe that you are really any better than the last 20 medical recruiters who have already called me this week, or even any better than the folks I'm working with now?

Are you really any different?

I've said this before on this board - and this is considered heresy by some - but sometimes trying too hard to differentiate yourself can backfire. For example, as a free lance telemarketing guy, I've spoken with a large number of systems integration companies. They tell me, "We are different from all our competitors because..." - and then they tell me the exact same thing the last 25 systems integration firms have told me (we have a methodology, we listen to you, we employ top talent, we can outsource to India, we are flexible...).

Those systems intergrators position themselves as full of bull.

In such situations, I believe a simple, honest, direct approach can differentiate you from the competition. My personal style when selling a "me-too" service is to differentiate myself through a professional, persistent, helpful sales style. It takes time (some say it takes 15 "impressions" to build top of mind association) but for certain targeted accounts, the effort may be worth it.

Good luck.

Thanks for the feedback.