Know-How Exchange : Strategy

Hi Leen,

You could do a SWOT both ways; NW vs. OW or NW vs. OW broke down by country &/or region/state.

It depends on what degree of detail you need.

BTW, I would not limit the US to just California, for example, Oregon & Washington also make world-class wines - Oregon's Pinot Noirs are excellent.

Basically, the Old World growing style imparts more subtle flavors and qualities vs. the The New World growing style that imparts bolder flavors and qualities

The OW places an emphasis on the land or "terroir". The variables of soil, climate and geography (like elevation) impart complex and often unpredictable quality and flavor.

The NW places an emphasis on their technique of mixing and matching different grapes from different vineyards to create "fruitier" and "bolder" wines. A California Cabernet is not 100% Cabernet. It almost always has for example some Merlot, maybe some Petite Verdot, a little Syrah - it depends on the whimsy of the winemaker, and some of these NW winemakers have achieved rock star status in the wine world because of their ability and talent at doing this.

That is the basic fundamental difference between OW and NW, although it does get more complex as you can with your SWOT.

So, you could explore that further and go broad, or you could analyze it in more detail such as why Australia & South Africa have become experts with Shiraz or & Pinotage, Oregon with Pinot Noir, California with Chardonnay & Cabernet, Italy with Brunello, Germany with Riesling etc.

It depends on what your goals and objectives of your scription are.

I hope that helps.