Question

Topic: Branding

I Need Examples Of Brand Savings To Impress Cfo's.

Posted by Anonymous on 8/4/2005 at 12:42 PM ET 125 Points
I'm doing a presentation outlining how focusing the corporate brand can save the company money. This presentation will be to CFO's of companies. I want to hold their interest. I'm looking for insight and specifics.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by SRyan ;] on 8/7/2005 at 8:26 AM Member
    No responses yet, Ed?

    Maybe focusing the brand to SAVE money isn't a message that makes a whole lot of sense. The opposite, perhaps? Focusing the brand to increase revenue. Or talk about measuring brand value to the bottom line.

    Sorry I can't be of much help here!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)