Question

Topic: Branding

Branding For Fuel Cell Technology Company

Posted by Anonymous on 8/16/2005 at 12:44 AM ET 250 Points
I've been given the task to do branding for my fuel cell(fc) tech company. We're quite new, and is the only FC company in Malaysia.
You can check out our website - [inactive link removed]


The tech is not that known (and has no significant importance) in the country, and our customers are mainly overseas.
How do I go about branding the company? I'm reletively new to the business, and have very little idea on how to go about this. I've thought of internal branding, then publicity through local media. But I don't think that's enough.

Can you please help me with this?

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by ReadCopy on 8/16/2005 at 3:31 AM Accepted
    One of the main areas of branding centres around positioning. That is your own positioning and that of your competitors, you also need to know what differentiates the technology and the brand ... once all these are known, you can start to tell the world in the right way, using the right tone and style.

    The positioning and differentiator work paid off for LPG suppliers, because they found out that safety and convienience were key to their success and so ensured these attributes were answered before launching their solution.

    Good Luck
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