Question
Topic: Strategy
How Do We Break Into The Travel Agent Community With A New High-end Resort?
I am working for a small enterprise that is building a new high-end resort and villas in the carribbean. We think connecting with travel agents will be important in building awareness of this unique travel destination. Any tips on establishing relationships with agents and other travel experts (e.g. travel writers and critics) through PR, special promotions, shows/meetings, direct mail, etc.? Where should we start?
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