Question

Topic: Strategy

Rural Rollout Planning Of Cellular Services

Posted by Anonymous on 250 Points
I am handling future rollout planning in rural areas of a leading cellular operator. I want suggestions regarding possible strategies for rollout in rural areas. What can be the strategies for rural marketing for a cellular operator? How can i prioritise the markets? I want to know where i can get economic data of the population to a taluk level like per capita income, GDP contribution etc. Currenlty no cellular operator has formulated any model for targetting rural markets, so the field is very novel in India
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