Know-How Exchange : Strategy

Hi, and a very warm welcome to KHE!

You can probably think about some of the same threats you have at Arkia and translate them across to EasyJet:

Here's a few thought-starters:

Opportunities

Lower costs further
Sell more, profitable services or products to passengers (in flight)
Offer for sale pre-departure refreshments at the gate
Increase aircraft utilisation
Decrease turn-round times
Increase fares
New routes

Threats

New entrants
Fuel prices
Competitors undercutting fares
Competitors offering higher service for same fare price
No-shows
Delays
Maintenance problems/Aircraft Unserviceability/Faults
Terrorism/Hijacking
Reputation Loss in event of an accident

-------------

Hope that helps

ChrisB

hi there

great response from Chris and Nick. They have covered all the points.


the following is the answer (and the link) i posted to a similar question asked in this forum earlier. The SWOT analysis was a common one for all No-Frill or Low-Cost airlines.

"SWOT analysis depends on airline to airline. then again some common SWOT analysis can be the following....

STRENGTH
1. Low operational cost by having a single aircraft type fleet i.e. Boeing 737 or Airbus A-310.
2. Low maintanace cost due to the same reason as above.
3. Low operating cost due to being No Frill, online reservations, fast check in etc.
4. huge untapped market, specially for business travellers and "for-the-first-time-flying" segment.
5. target customers are who are currently using non-aircraft modes like, Bus, Trains, car to travel to distances.

WEAKNESS
1. Rising Fuel Cost.
2. flight times are more or less limited to 2.5 hours. so you cant operate flights of longer duration without any Frill, so No-Frill becomes impossible to implement for passengers.
3. increased competition from proper carriers and other no frill carriers.

OPPORTUNITY
1. tapping the segment which is not using airline to travel at all. i.e. people who are using Bus or car or train to travel from KL to LangKawi
2. Regional International flights of 2.5 hrs duration.

THREAT
1. Rising Fuel Cost"

https://www.marketingprofs.com/ea/qst_question.asp?qstid=6843


hope this helps.

cheers!!