Question

Topic: Strategy

Marketing Stratergies For A New Hotel ??

Posted by Anonymous on 8/26/2005 at 6:08 AM ET 250 Points
Friends,
We are starting a new hotel, Opening on 01st Oct 05 in Goa. Situated right on the beach with 10 exclusive rooms & 35 ( Std/Dlx/Fam) rooms.
With all luxury emenities.
( TravelDesk/Transfers/Restaurant/Beach Shack/Disco/Conference/Swimming Pool)
I want to market it. Need your suggestions as to what can we do to make atleast an average of 70% occupancy yearly.
Regards
Sachin Gawai
( Mktg Mgr )
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RESPONSES

  • Posted on 8/26/2005 at 6:34 AM Author
    Dear Fred,
    It will be a pleasure, I will definitely have a word with the managing director of our hotel & get back to you on this. In the mean time will email you the necessary details after going through your web site.
    thanx
    Sachin.
  • Posted on 8/26/2005 at 8:05 AM Author
    Dear
    Mr. Virago & Mr. Sanjeev Kumar,
    We really appriciate your Help.
    With regards to the question asked by Mr. Virago
    we are acutally looking at the Holidayer & Business Market.
    But at the same time we will definitely welcome travellers.
    Now to give a answer to Mr. Sanjeev, we are already in a process of contacting the travel agents & the tour operators.
    Would you please suggest me something more.
    Thanx
    Sachin.
  • Posted by michael on 8/26/2005 at 10:07 AM Accepted
    Sachin,

    We have contacts in the US for most Fortune 500 companies, large travel agencies, and incentive houses. If you need a representative office in the US, e-mail me and we can talk. We represent land operator in China and Japan also.

    We can put together a US marketing program for you, but if you want to do it yourself, consider:

    1) There is one consolidator in the US that handles about 65% of all travel to India. Let me know and I'll get you contact information.
    2) I can get you contacts in the airline industry to put together air/hotel packages
    3) Are you making money at 70%? or does it need to be higher
    4) Do not waste money on printed brochures in the US, your website is the best POS.
    5) Don't jump too quickly into an association with SLH or SLHW. The support is good, but results will lag behind.

    Again, we're looking for a hotel to represent in the India market, so e-mail me if you're interested.

    Michael


  • Posted on 8/27/2005 at 1:43 AM Author
    Dear Michael,
    I am really interested but how & where do i get in touch with you. Want to know more bout your company & you.
    catchsachugamilcom thats where i will be available.
    Will be waiting for your mail id
    Regards
    Sachin.
  • Posted on 8/27/2005 at 3:42 AM Author
    Dear Deborah,
    Thats really nice, i will definitely go through the links you have given & keep in mind your suggestions also.
    Regards
    Sachin.
  • Posted by michael on 8/27/2005 at 10:50 AM Member
    Sachin,
    In this forum, if you click on the name of the person who posted, you'll be moved to their profile. So, where it says "Posted by: michael" click on my name and it will take you to my profile

    Michael
  • Posted by Chris Blackman on 8/27/2005 at 8:46 PM Accepted
    Network affiliations with other small boutique hotels (e.g. Leading Hotels of the World) may be an additional helpful strategy.

    Also getting your hotel onto the major electronic bookings networks, setting up your own website with direct booking capabilities, and advertising through search engines, which can be tremendously cost effective.

    Place your website URL on EVERYTHING you do an make. Start here at MP-KHE - put the website into your profile and add some text to explain what it's al about. That will start to help your Google rankings increase - our community's top level pages here are very highly ranked!

    Whatever happens, you need to work fast as time is very short for this project. If you have the budget, you might consider bringing a professional agency on board for the launch.
  • Posted by Chris Blackman on 8/29/2005 at 7:09 PM Accepted
    Re: my post above, the Small Luxury Hotels of the world might be a better affiliation for you - go visit the site at https://www.slh.com - providing your hotel is really at that upper end of the market.

    They currently have no hotels listed in Goa - so you would have no direct competition. They do have hotels listed in Agra, Jaipur, Kerala and Rajasthan.

    Hope this helps.

    ChrisB
  • Posted on 8/30/2005 at 1:34 AM Author
    Dear ChrisB,
    Just a word of thanks.
    Regards
    Sachin.
  • Posted on 8/31/2005 at 1:24 AM Author
    Dear Friends,
    Thank you for your participation.
    We are closing the question as we feel
    we have got the right information
    and the right contacts.
    Thanks & Regards
    Sachin.
  • Posted on 1/9/2006 at 5:29 AM Member
    hello sir,
    this is chittaranjan mishra from splintronix solution pvt.ltd. , india.We are basically a software development firm from india.We have developed 3 packages so far and we want to market it globally. so iam looking for some marketing agencies who can market our product in india as well as other countries.So if any of the marketing organisation wants to market our product then please contact me in my mail.
    our products are:
    1) Library automation system.
    2) Hotel automation system.
    3) Nursing home automation system.
    please confirm me for proceeding next step.my email address is info@splintronix.com
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