Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes

Today's digital marketers rely heavily on website analytics. They're how you evaluate campaign performance, understand your customers, and make improvements to your site. At least, that's how it's supposed to work.

But what if you're not well-versed in all the measurement opportunities that your analytics provide? Tools like Google Tag Manager and Google Analytics are powerful, but they're most effective when you know how to set up goals, tags, and events.

In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience.

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  • Date: July 20, 2017
  • Length: 60 minutes
  • Presenter: Andy Crestodina
  • Element: Analyze, Management
  • Topic: Metrics & Measurement, Websites
  • Price: $0


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Andy Crestodina

Andy Crestodina is a co-founder and the Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided guidance to 1,000+ businesses. He speaks at national marketing conferences, and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.