Today's digital marketers rely heavily on website analytics. They're how you evaluate campaign performance, understand your customers, and make improvements to your site. At least, that's how it's supposed to work.
But what if you're not well-versed in all the measurement opportunities that your analytics provide? Tools like Google Tag Manager and Google Analytics are powerful, but they're most effective when you know how to set up goals, tags, and events.
In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience.
THIS WEBINAR FEATURES:
Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning Web design company. With 16 years of Web marketing experience, Andy is a frequent speaker on topics including content strategy, analytics, social media, SEO, and email marketing.