The Meat and Potatoes of Podcasting: How to Create a Successful Podcast

Podcasts are back! More people are listening to podcasts than ever before as breakout hits like "S-Town" and "Serial" bring this format to a mainstream audience. Smart marketers know that podcast fans are educated, affluent, and social media-savvy, but how can you connect with this valuable audience?

In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds!

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  • Date: August 17, 2017
  • Length: 60 minutes
  • Presenter: Kerry O'Shea Gorgone
  • Element: Plan, Create, Communicate
  • Topic: Content
  • Price: $0


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Kerry O'Shea Gorgone

Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As an educational content director, she helps develop MarketingProfs' premium training products. Kerry hosts MarketingProfs' weekly interview show Marketing Smarts, and runs The Backpack Show with New York Times bestselling author Chris Brogan. Previously, Kerry taught undergraduate and graduate marketing courses at Bentley University and Full Sail University.