Today's business leaders expect marketing to deliver revenue and higher ROI. We believe marketing should focus on providing amazing customer experiences. And yet, every day, we are asked to do more and more marketing activities that don't always deliver leads, revenue, or better customer experiences.
In order to bridge this gap, marketers must put the customer at the center of everything they do—and that means speaking to them about what they need to know in order to help them make better informed decisions. That's why the future of B2B is all about content marketing that attracts an audience and delivers measurable value for your company.
THIS WEBINAR FEATURES:
Michael Brenner is CEO of Marketing Insider Group and chief marketing officer at software company CONCURED. He's held leadership roles at SAP, Nielsen, NewsCred, and FullTilt, and co-wrote The Content Formula and Digital Marketing Growth Hacks.