Six Proven Ways to Level Up Demand Gen With Video

Video is the most effective way to explain complex ideas, earn the trust of your prospects, and create an emotional connection. Yet most marketing teams still use video sparingly because it's too expensive to produce, it's too difficult to track, or marketers simply don't know where to start!

Join us to learn:

  • How to get past common hurdles
  • How to make video a core part of your digital, demand gen, and content marketing strategies
  • Proven ways to use low-cost video content to increase engagement and conversion rates
  • How to transform your content from interruptive to irresistible


Tyler Lessard

Tyler Lessard is co-author of The Visual Sale and a believer in the power of being helpful and human. As VP of marketing at Vidyard, Tyler was immersed in the worlds of video marketing, video selling, content marketing, and customer experience. He's been recognized by Demand Gen Report as the top B2B Buyer-Centric marketer and by Adobe as a Top 50 Fearless Marketer.


Sponsored by Vidyard
Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. We help businesses connect with more viewers, learn powerful insights, turn insights into action, and prove the impact of their video programs.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Tyler Lessard
  • Sponsor: Vidyard
  • Element: Create
  • Topic: Marketing Content, Demand Generation
  • Price: $0


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