Three Ways Sales and Marketing Can Drive More Business Together

Sales and Marketing alignment is the key to delivering a consistent and exceptional experience for customers, as well as ensuring that hard-won leads turn into long-term value for the business.

In this session, we'll explore proven tactics that will turn your sales team into advocates for Marketing—and help marketers work cohesively with Sales to increase close rates and pipeline velocity.

Join us to learn how to:

  • Drive effective Sales and Marketing alignment
  • Prioritize and score leads based on their level of engagement
  • Empower your salespeople with tools they need to close quickly
  • Attribute Sales and Marketing activity back to revenue


Andy Porter

Andy Porter is the senior director of solutions engineering at Act-On Software. For nearly a decade, he's been helping Act-On prospects and customers enhance their marketing activities and create better alignment between Sales and Marketing.


Sponsored by Act-On Software
Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Andy Porter
  • Sponsor: Act-On Software
  • Topic: Marketing Strategy
  • Price: $0


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