"Sales isn't doing enough to nurture leads..."
There's often a gap that happens from Marketing qualifying a lead to Sales getting a purchase. But what's supposed to happen inside that gap? And who's responsible for it?
In this free webinar, demand gen expert and bestselling author Kenda Macdonald will show what you should be doing to avoid this gap in your customer's journey.
In this fast-paced session, you'll learn:
- The stumbling blocks to avoid
- How to profile your audience and tailor content to them
- How to create sales enablement nurture that CONVERTS
You'll leave with the backbone of a winning nurture series, lots of content ideas, and profiling and behavioral intent basics at the ready.
THIS WEBINAR FEATURES:
Kenda Macdonald is a forensic psychology major, the Demand Generation Consulting Practice Lead at MarketingProfs, and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She's an international public speaker, a multiaward-winning businesswoman, a doting cat mom, and the author of the best-selling Hack the Buyer Brain.
LinkedIn: Kenda Macdonald