In this follow-up to April Dunford's B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she'll dive deeper into the "how-to's" of product positioning.

In 20 jam-packed minutes of presentation and 40 minutes of lively Q&A, April explains how to build a "Point of View" narrative to help overwhelmed customers and prospects understand their choices in the market, while positioning your offerings as the superior option.

You'll learn:

  • How positioning forms the underpinning of a good Point of View narrative
  • How to structure a narrative around your Point of View that helps customers make informed purchase choices
  • How to execute on that Point of View across both sales and marketing

This webinar is part of our PRO-exclusive B2B Backstage series, which focuses on strategy and forward thinking. Our speakers share their unique stories and philosophies, encouraging attendees to think differently, to be more creative, to forge a path to better B2B marketing.

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THIS PRO WEBINAR FEATURES:

April Dunford
KEYNOTE

April Dunford is a consultant, author, speaker, and globally recognized expert in positioning. She helps technology companies make complicated products easy for customers to understand and love. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She's also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the popular business book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

Ann Handley
HOSTED BY

Ann Handley is a Wall Street Journal best-selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

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