Frequently Asked Marketing Question

Different level of the life cycle and suitable marketing strategies for each stage?


Answer:

The life cycle of a product or service can be divided into four stages: introduction, growth, maturity, and decline. Each stage requires different marketing strategies to maximize the potential of the product or service. During the introduction stage, companies should focus on creating awareness and building a customer base. During the growth stage, companies should focus on increasing market share and expanding distribution channels. During the maturity stage, companies should focus on maintaining market share and increasing profitability. Finally, during the decline stage, companies should focus on reducing costs and exploring new markets.


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