FAQ Topic: Marketing Metrics

Question:Where can you find a good resource to learn more about marketing return on investments?

Question:How do you calculate the return on investment for a direct mail campaign?

Question:What is a breakeven analysis and does it have any limitations?

Question:How do you calculate the response rate on an email campaign?

Question:How do I determine the lifetime value of my customers?

Question:How do you determine the ROI of a large marketing program?

Question:I'm in "whatever" industry. How do the marketing principles change for my industry?

Question:How do I measure my marketing, especially considering I don't have a large budget?

This category viewed 416349 times