|Question:||What steps should I follow to improve my e-mail marketing?|
|Answer:||MarketingProfs.com contributor Lee Marc Stein has narrowed it down to 12 simple steps, to wit:|
STEP 1: RESIST TEMPTATION
STEP 2: UNDERSTAND WHO’S GETTING YOUR E-MAIL
STEP 3: OPT FOR TRUE RESPONSE LISTS WHEN YOU CAN
STEP 4: CRYSTALLIZE YOUR OBJECTIVES
STEP 5: AVOID DECEPTION
STEP 6: WHEREVER YOU’RE LEADING PROSPECTS OR CUSTOMERS, GO THERE FIRST
STEP 7: MONITOR FREQUENCY FREQUENTLY
STEP 8: CALIBRATE TIMING
STEP 9: NEVER STOP TESTING
STEP 10: ANALYZE BOTTOM LINE RESULTS PROPERLY
STEP 11: BE HUMAN IN YOUR RESPONSE MECHANISMS
STEP 12: USE A PRO
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