Question:What steps should I follow to improve my e-mail marketing?

Answer:MarketingProfs.com contributor Lee Marc Stein has narrowed it down to 12 simple steps, to wit:

STEP 1: RESIST TEMPTATION
STEP
2: UNDERSTAND WHO’S GETTING YOUR E-MAIL
STEP 3: OPT FOR TRUE RESPONSE LISTS WHEN YOU CAN
STEP
4: CRYSTALLIZE YOUR OBJECTIVES
STEP 5: AVOID DECEPTION
STEP
6: WHEREVER YOU’RE LEADING PROSPECTS OR CUSTOMERS, GO THERE FIRST
STEP 7: MONITOR FREQUENCY FREQUENTLY
STEP
8: CALIBRATE TIMING
STEP 9: NEVER STOP TESTING
STEP
10: ANALYZE BOTTOM LINE RESULTS PROPERLY
STEP 11: BE HUMAN IN YOUR RESPONSE MECHANISMS
STEP
12: USE A PRO

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