Question:How should I determine the format of my e-mail marketing communications?

Answer:The answer to the which-way-to-go question appears simple: marketers should always offer readers the choice between text-only and HTML e-mails. And even the HTML e-mails need to be carefully crafted (from a tech side), since not all e-mail software reads HTML e-mails alike. Making such distinctions means more work, but the traps avoided can mean the difference between e-mail fiasco and e-mail success.
How do you figure all this out? Not easy, for sure.
But you can learn a lot from a wonderful article by contributor David Hallerman

Read the whole article here!