|Question:||What is an e-mail communications program, and how do I set up one?|
|Answer:||Starting an e-mail program is one of the easiest ways to increase sales, customer satisfaction and brand recognition. A program is a regularly scheduled, reoccurring e-mail campaign, such as an e-newsletter or a weekly sale announcement. Program marketing differs from campaign marketing because campaign marketing occurs sporadically, on any topic that happens to arise. E-mail programs are effective in building a brand and sales because they establish constant, expected communications with recipients. |
MarketingProfs.com contributor Michael Pridemore shares all the secrets with you in a wonderful article that you can find in our archives.
Read the whole article here!