What are the key steps to segmentation?
| Answer: The key steps to segmentation are: defining the target market, gathering data, analyzing the data, developing profiles of the segments, and selecting the segments to target. It is important to understand the needs and wants of each segment in order to create effective marketing strategies. Additionally, it is important to ensure that the segments are measurable, accessible, substantial, differentiable, and actionable. |
More resources related to Customer Behavior
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o conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data.
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Personalize Your Marketing With Deeper Customer Segmentation
Sponsored ArticlePersonalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel.
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