Frequently Asked Marketing Question

Where can I find a one-sheeter on how to develop a S.W.O.T. analysis.


Answer: SWOT analysis is actually quite straightforward since it deals with a competitor's strengthts (S) & weaknesses (W) and the opportunities (O)and threats (T) for a company. If you're looking for a simple example, we would type in SWOT in google or some other search engine. For example, you'll find one at Predicting Competitive Reactions, something that most companies forget to do, and Is Competition a Good Thing?

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