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Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors. more
Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness the power of those true influencers instead of native advertising. more
The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at the problem. more