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Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence. more
Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. more
As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. more
As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences from behavior? more
Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. more
Although diverse and complex data holds the promise of robust insights, its sheer volume and variety can create bottlenecks as data analysis becomes increasingly labor-intensive. Which is why data must first be wrangled, then analyzed. more
More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI. more
Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. more
Today, you can't ignore e-commerce. The business that optimizes point-of-sale (POS) marketing for both physical and digital retail will achieve the greatest ROI. more
Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service. more
Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels—and your revenue. more
Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. more
What are consumers really looking for when making purchases this holiday season? Not merely material items, it turns out, but experiences that enrich their lives. Here are the top 4 types of experience customers want. more
The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a demographic you'd least expect to behave this way. more
A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization? more
Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to do? Email, meet phone call... more
Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help you effectively track content effectiveness. more
Tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on building reporting instead of analyzing results is a persistent issue. It's a tough cycle to break, and most marketers aren't sure where to begin. more
The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of Singles Day in America and take advantage of this opportunity to win over half of the country's population. more
Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles. more
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