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How to Use Content to Fuel Your Account-Based Strategy

Jon Miller, Ann Handley
Kerry O'Shea Gorgone
Tue, Jan 17, 2017, 1pm ET
45 minutes

If your 2017 strategy includes targeting named accounts for bigger deals, then your content plan needs to evolve to support that strategy. What are you doing to ensure your tier one accounts get the attention and resources they need? How do you determine what resources should be devoted to broad efforts versus more focused efforts?

Join us as Ann Handley and Jon Miller teach you how best to align your content and account-based efforts in 2017.

Put on your thinking caps and get ready for the future of marketing!

To follow the conversation on Twitter, use the hashtag #accountfocus.


Jon Miller is the CEO and co-founder of Engagio. Prior to his current role, he was a co-founder at Marketo. He is also a speaker and author of multiple marketing books, including: The Clear and Complete Guide to Account Based Marketing, The Clear and Complete Guide to Account Based Sales Development, and Marketo's Definitive Guide to Marketing Automation. In 2016, B2B Marketing named Jon one of the 10 Most Influential Tech Marketers.

Ann Handley is the world's first chief content officer (at MarketingProfs). She speaks and writes about how you can rethink the way your business markets. She has been cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers. A pioneer in digital marketing, Ann is the co-founder of, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.

Who Should Attend?

Any marketer interested in growing their business in 2017.

What Will You Learn?

  • How Account-Based Everything can dramatically increase your average deal size and sales velocity
  • How you can leverage existing content to accelerate your Account-Based Everything strategy
  • A three-step Account-Based Everything process you can start implementing today

About Our Sponsor:

EngagioEngagio's account-based platform complements existing CRM solutions like Salesforce and marketing automation software like Marketo with account-centric analytics and the ability to orchestrate outbound interactions across departments and channels. Engagio customers are leading the way in Account-Based Marketing and Account-Based Sales Development.

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