Brand Advertising: Your Bottom Line Superpower
- Cathy Novelli, Nancy Cambareri
- Laura Forer
- Tue, Sep 19, 2017, 1pm ET
- 45 minutes
Brand advertising is digital marketing's best kept secret. Instead of fighting it out at the bottom of the funnel, more and more marketers are proving that getting in early is a saavy move. Learn how to execute and measure top-of-funnel campaigns that set your brand apart, from awareness all the way to purchase.
Join us for this free seminar featuring real-world results from HomeServe and see for yourself how leveraging brand advertising increases conversion rates and market share.
To follow the conversation on Twitter, use the hashtag #brandpower.
Cathy Novelli is head of brand at Quantcast. Prior to Quantcast, she spent years in brand strategy, media planning, buying, and sales at companies such as Say Media, Pandora, Yahoo, and MySpace.
Nancy Cambareri is on the digital acquisition team at HomeServe, where she has helped grow their display practice into one of their top contributing channels outside of long-standing traditional marketing tactics. Prior to HomeServe, Nancy worked on digital campaigns for top magazine publishers such as Macmillan Publishers, Conde Nast Digital, and Time Inc.
Who Should Attend?
Marketers interested in learning how to execute a branding campaign and measure ROI from it.
What Will You Learn?
- How to build, execute, and measure a branding campaign that gets real results
- How and why pre-market exposure fends off competitors and carries brands to the finish line
- The winning methodologies for balancing brand advertising and direct response
About Our Sponsor:
Quantcast, a global technology company headquartered in San Francisco, provides a live look at the where, what, and why of consumer behavior online. Backed by the largest proprietary data set of real-time audience behavior across the Internet, Quantcast delivers truly unique and actionable insights, as well as branding and direct response advertising, at scale.