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Insight From the Inside: CMOs on the Future of Marketing

Presenters:
Tom Webster, Gary Clinger
Moderator:
Ann Handley
Sponsor:
Workfront
Broadcast:
Tue, Mar 6, 2018, 1pm ET
Length:
45 minutes

Today's marketing leaders live in a time of incredible access and options. The choices for marketing solutions—from personnel to technology—feel unlimited. But what are the top marketing decision-makers at a company thinking about? Are they utilizing staff and technology effectively? What is or is not working now, and what challenges do they anticipate in the future?

Attend Insight from the Inside: CMOs On the Future of Marketing to hear the results of a recent survey of top marketing leaders, giving you a top-down, holistic view of their decision-making process. You'll get inside insights and a direct view into the thoughts, concerns, and trends that CMOs are thinking about this year.

To follow the conversation on Twitter, use the hashtag #FutureCMO.

Presenters

Tom Webster is a senior vice president of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology. Tom is also the co-author of The Mobile Commerce Revolution and a popular keynote speaker on data and consumer insights.

Gary Clinger is vice president of marketing campaigns at Workfront, and has over 20 years of experience managing marketing campaigns for enterprise software companies. He is passionate about creative marketing that creates genuine conversations with existing and potential customers. In his current role, Gary leads the Solutions Marketing and Field Marketing teams in developing marketing strategy and tactics for Workfront.

Who Should Attend?

Marketers and sales folk who want to better understand the problems that CMOs are currently facing, and how their own marketing and products can address them.

What Will You Learn?

  • What challenges and opportunities marketing leaders see for the future
  • Why some teams succeed or fail with marketing technology
  • What CMOs biggest frustrations are, and how to solve them
  • About the effects of the marketing "Talent Ripple"

About Our Sponsor:

WorkfrontWorkfront is a cloud-based marketing project management solution that helps marketing departments, creative teams, and agencies conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle.

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