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Be Fearless in Your Pursuit of Meaningful Engagement

Presenters:
Justin Wright, Jamie Walker, Tyler Lessard, Lara Shackelford
Moderator:
Laura Forer
Sponsor:
Marketo, Qotient, Synthio, and Vidyard
Broadcast:
Tue, Apr 3, 2018, 1pm ET
Length:
45 minutes

Fearless marketers embrace new technologies and navigate rapid cycles of change, all with the earnest goal of driving meaningful engagement with their customers and prospects. In this seminar, we'll explore how to supercharge the ability to do so with cutting-edge insights from fearless marketers who are succeeding in the frenetic pace of our digital world.

Join us on April 3 for Be Fearless in Your Pursuit of Meaningful Engagement to learn how to master the art and science of digital marketing

Presenters

Justin Wright, Jamie Walker Justin Wright is the founder and CEO of Qotient, where he focuses on enabling sales teams to have the right conversation at the right time—resulting in greater lead conversion success. Justin has 15 years of experience in product development, sales, product marketing, and IT.

Jamie Walker is the director of marketing for Synthio, a rapidly growing B2B data-as-a-service company. She manages an accomplished team and leads the marketing process from end to end. Walker has more than 12 years of invaluable experience implementing and executing demand gen programs for mid-size and enterprise-level B2B organizations.

Tyler Lessard, Lara Shackelford
Tyler Lessard is VP of marketing at Vidyard, the leading provider of video marketing and video selling solutions for business. He's a passionate content and product marketer at heart who thrives on the intersection of art and science to create exceptional customer experiences.

Lara Shackelford leads global partner marketing for Marketo and is a speaker, writer, and advocate for authenticity in engagement. She is passionate about helping Marketo partners leverage their expertise and enable fearless marketers to succeed.

Who Should Attend?

Marketers who want to push the envelope on what meaningful engagement looks like.

What Will You Learn?

  • How to listen: think strategically about how your customer data fuels understanding on an individual level
  • How to learn: create a "digital marketing hub" that centralizes real-time data around individual customer profiles
  • How to engage: develop, test, and deploy the right messages for customers— optimizing programmatic relevancy (right message, right place, right time)

About Our Sponsors:

Marketo Marketo, Inc. offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.

Qotient Qotient's platform enables channel marketing and channel sales managers to consistently extend branding and messaging at scale, ensuring that partners are following up on leads with the most appropriate conversation. Our library of talk-tracks provides continuity between marketing messaging and your partners' sales conversations. The Qotient platform has been deployed by enterprises like Extreme Networks, Toshiba, and Sharp to their VAR and Distributor community.

Synthio Synthio is a new kind of customer data platform with more accurate, complete contact information. It's how B2B sales and marketing teams get to the right people faster. That's why global companies like Microsoft, Gartner, and Oracle rely on us for their B2B data needs.

Vidyard Vidyard is the leading provider of video marketing and video selling solutions for business. Going beyond basic video hosting and management, Vidyard helps you boost conversion and engagement rates with personalized video experiences, interactive video content and 1:1 personal video messaging. Through its integration with Marketo, Vidyard helps you track the video engagement of each of your prospects and understand your video content ROI.

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